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Brand Guidelines

These assets are intended to preserve the image of Redbelly in the different formats of use of its visual identity.

Colour Palette

#FF5050
#283A46

Main brand colours

#FA423C
#142530
#848B91
#D9D9D9
#ECEBEC

Secondary identity system colours

Typography

Readex Pro

Typography for identity system

HEADERS - Readex Pro Medium
To be used in #283A46 and
#FF5050 on light backgrounds.
or #FFFFFF and #FF5050
in dark ones.

SUBHEADERS
Readex Pro Medium
To be used with the same color
basics as the Headlines.

BODY TEXT - Readex Pro
Medium or Regular
To be used in body text #283A46
or when necessary #848B91.

Brand Formats

Complete Brand Vertical

Complete brand color
Complete brand negative
Complete brand 1 color
Complete brand white

Complete Brand Horizontal

Complete brand color
Complete brand negative
Complete brand 1 color
Complete brand white

Isotype

Isotype main color
Isotype red color
Isotype negative

Logotype

Logotype color
Logotype negative
Logotype 1 color
Logotype white

Get all the brand formats together >

Group
Group
Vector (1)
Vector
5-Scroll image1
5-Scroll image2
5-Scroll image3
5-Scroll image4
5-Scroll image5
5-image brand application (1)

Brand Manual

Download the complete Brand Manual, that contains the construction, operation and regulation of the Redbelly brand.

Redbelly Network Pty Ltd

Australia
304/74 Pitt St. Sydney 
NSW 2000, Australia

India
2nd floor, Plot 14, Aeren Building, 
IT park Chandigarh, sector 13, Chandigarh, India